What Is Email Marketing In 2021?

Email Marketing plays a vital role in re-marketing, and it is one of the most widely used marketing strategies adopted by business organisations today. Our experts can help you design attractive templates that set new email marketing trends and are unique to your brand. Insights study has revealed that sending emails is ranked as the most effective marketing channel, ranking on the top of other tools like social media, SEO, and content marketing

One of the strengths email marketing has is that it can be used in many ways, from building encouraging upsells on product orders, long-term relationships with potential customers to retaining more customers. Email marketing is also a powerful way to keep your customers and subscribers in

the loop about what’s happening in everyday life of your company.

There is no rush, the proposed buyers, present customers can read about your latest services and offers
Email marketing is an efficient strategy to sell & promote your offers and deals
It's one of the best way to maintain customer relationship and communication
Email marketing generates the maximum ROI

Having years of experience and market expertise, Koyalt.com can provide you with the best digital marketing plan to communicate your core information in the most effective way.

Role of Email Marketing in The B2B Landscape

The part of bulk email marketing is to address this change in the sales process by reaching the prospects at the right time. Thus, companies have modified their B2B email marketing strategy to include digital channels like email, social media, content marketing, etc., to build a strong brand presence and drive lead generation and nurture them.

Establish Brand Presence:

Creating attractive templates and reaching the prospects in their inbox is a new approach in the new modern world. This helps in establishing a solid brand presence within the targeted audience. Properly drafted content and its marketing via bulk emailing is a critical strategy that creates a substantial impact on your clients and customers.

Establish a Communication Framework:

Direct emailing helps increase the reach and allows businesses to establish an ecosystem where the target audience can communicate easily with the company.

Lead Nurturing and Lead Generation:

Lead generation can be increased by delivering content and information through email marketing. Email marketing enables relevant and focused targeting, which ensures that the number of lead conversions goes up.

Analytics, Insights and ROI:

Email marketing contributes actionable, updated, insights; analytics, and the enormous scope for covering the ROI of the marketing tactics applied.

Our Process For Email Marketing

Step 1: Set measurable goals (setting goals for your email marketing campaigns, like choosing the right prospects)

Step 2: To choose an attractive email template or build from scratch (Setting up simple and easy-to-edit email designs considering brand colour, brand product etc.)

Step 3: To write enticing email content (Writing, editing, and formatting email content to be user friendly and everyone can understand it clearly)

Step 4: Comply with email regulations to stay out of the spam folder (Ensuring to set up unsubscribe groups)

Step 5: Review, test, and send email marketing campaign (Deciding the right send time for your email marketing campaigns)

Step 6: Measuring your results (Measuring recipient engagement and other important metrics) We also maintain subscriber and un-subscriber lists an accordingly run the email campaigns

Step 7: Preparing and maintaining reports

Step 8: Quality check before delivery

Koyalt

EMAIL MARKETING