Social Media Marketing Process can be universally applied to any Product, Business, Brand, or Individual. To create success in Digital Marketing Campaign & have complete control over it our experts follow below Digital Marketing Process.
1)Step 1: Research:
At this stage, we analyze the client’s product/business by collecting all the information required for strategy and decision making in the following steps. Data collected during the research will become our raw material to strategize & create your digital marketing campaign. At this stage, our experts will research four sets of information mentioned below:
- About Client Product/Business
- Client’s Target Customers
- About The Product That Client Wants to Market
- About Online competitors and other competition
2)Step 2: Create:
Once all this information is collected, we are then set for the next step to set up the campaigns.
- Digital Marketing Objectives / Goals: We know every business is unique. Therefore their goals will also be unique. Our team takes care that our clients don’t spend on campaigns without clear goals, which will end up paying more money without the assurance of achieving goals.
- Digital Marketing Strategy:After setting the goal, we start creating a strategy to achieve those goals. Our Digital Marketing Strategy will include Branding Strategy, Positioning Strategy, Content Strategy, Digital Marketing Channels Strategy etc.
- Digital Marketing Plan: At this point, we lay down a documented plan that will include all your detailed time lined Digital Marketing strategy
- Creating Primary Digital Identities: The three primary Digital Identities for any business are their Website, App and Blog. These are where you want your target customer to reach & ultimately buy your products & services, and our team does the same.
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3) Step 3: Promote
After identifying your primary digital identifications are fully ready, and then we start promoting them. Our team targets relevant people to visit your present online site generating relevant traffic to your website, blogs etc. Our options to promote your website/blog/app will be:
· Search Engines, Display Network, Ecommerce Portals, Social Media, Email, Messaging and Affiliate Marketing
4)Step 4: Analyze
Once primary digital identities are set up & we start promoting them on various digital marketing channels, it’s time to observe and monitor your performance. The most powerful & latest analytics for any business is your website/blog/app analytics. Google Analytics is widely indulged in generating analytics of your primary digital identities. The four major sections we take care of in Analytics are:
- Audiences
- Acquisition
- Behaviour
- Conversion
5) Step 5: Optimize
At this stage, based on observations and analysis, we start making changes in primary digital identities or digital marketing channels and strategy to convert visitors into your direct clients.
